{"product_id":"the-100k-frame-guide","title":"The 100K Frame Guide","description":"\u003ch1\u003eThe way you describe a dish determines whether guests buy it.\u003c\/h1\u003e\n\u003cp\u003eMost servers know the menu.\u003c\/p\u003e\n\u003cp\u003eVery few know how to sell it.\u003c\/p\u003e\n\u003cp\u003eThe FRAME™ Guide teaches you how to transform ordinary menu descriptions into recommendations guests are excited to order. Learn the psychology behind high-value menu language, how to create anticipation, and how to guide guests toward premium selections without sounding scripted or pushy.\u003c\/p\u003e\n\u003cp\u003eEvery recommendation is an opportunity to increase your check average and earn a larger tip. When guests trust your suggestions, they order with more confidence, spend more freely, and leave feeling like they had a better dining experience.\u003c\/p\u003e\n\u003cp\u003eThis isn't about becoming a salesperson.\u003c\/p\u003e\n\u003cp\u003eIt's about becoming a trusted guide.\u003c\/p\u003e\n\u003cp\u003eWhether you're recommending a steak, a bottle of wine, or dessert, FRAME™ gives you the communication system to present every item with confidence and purpose.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInside You'll Learn\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eHow to describe dishes that create demand\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eThe psychology behind memorable recommendations\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePremium language that increases perceived value\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHow to guide guests without sounding pushy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eTechniques designed to increase check averages and tip income\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eThe communication framework used by high-performing hospitality professionals\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eThe menu doesn't sell itself.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe way you frame it determines its value.\u003c\/strong\u003e\u003c\/p\u003e","brand":"The 100K Server","offers":[{"title":"Default Title","offer_id":48333611106549,"sku":null,"price":79.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/6684\/4661\/files\/The100KServerR_Dcover_a607df2a-4bdd-4a49-88d9-febc3f9fc703.png?v=1782781254","url":"https:\/\/the100kserver.com\/products\/the-100k-frame-guide","provider":"The 100K Server","version":"1.0","type":"link"}